OUR STORY
We Built the Brand We Were Looking For.
How it Began
Hi, I'm Karen.
And like a lot of you, pickleball completely took over my life before I even saw it coming.
The community. The friendships. The way it somehow became the highlight of my week without me realizing it was happening.
But from the very beginning, something bothered me.
The paddles were boring.
Not just visually boring — emotionally empty. Generic. Designed for nobody in particular, which meant they were designed for nobody like me.
I wanted a paddle that felt as intentional as everything else I loved. Something beautiful enough to obsess over. Something that made me reach into my bag and feel something before I even hit a ball.
Something that felt like me.
That paddle didn't exist.
So my daughter Sydney and I decided to build it.
What happened next moved faster than either of us expected.
Sydney started designing. We found an extraordinary artist. And our first paddles came to life — original fairytale and villain-inspired artwork wrapped around pro-level T700 carbon fiber — packaged in a Storybook Keepsake Box because we believed the unboxing experience should feel as magical as the paddle inside.
We weren't trying to be the biggest brand in pickleball.
We were trying to be the most beautiful one.
The one the girls who romanticize everything had been waiting for.
In our very first year:
✨ Our paddles appeared on the 2025 Oscars Red Carpet — because beautiful things belong everywhere, including Hollywood's biggest night.
🏆 We were named Pickleball Brand of the Year by LUXlife Magazine — recognized for doing something nobody else in the sport was doing. Btw's we won again this year in two different categories!
⭐ We became the paddle of choice for Hollywood insiders, A-listers, celebrities, and reality TV personalities — the women who have access to everything and still chose ours.
Featured in USA Today, Woman's World, KTLA, Yahoo Sports, and NTD News.
Not bad for a brand that started as a mother-daughter conversation about wanting something more beautiful.
What we actually are.
We are not a sports brand that added pretty artwork.
We are a collectible lifestyle brand for women who are completely, unapologetically obsessed with pickleball — and happen to demand that their paddle match the rest of their aesthetic.
The Royal Collection for the girls who believe life should feel like a fairytale.
The Wretched Collection for the girls firmly in their villain era.
Both collectible. Both limited. Both the kind of thing you find and immediately think: oh no. I need this.
Our mission.
We exist because the pickleball world forgot about the girls who romanticize everything.
We didn't.
We build paddles for the women who refuse to leave their personality at the court gate. Who want their accessories to feel as intentional as their outfits. Who show up to open play and want people to stop and ask where they got that paddle.
You don't have to be a serious player to deserve a beautiful one.
You just have to want one.
From Karen:
"I've been in the women's pickleball community long enough to know what she actually wants. She wants something that feels like her. Something collectible. Something beautiful enough to display and powerful enough to actually play with.
That's the only paddle we know how to make."
— Karen, Founder & CEO
The Pretty Pickleball Company
Clermont, Florida